Tools to give brandsa competitive edge.

Over the past two decades, the marketing challenges we've encountered have inspired our team to develop technologies and methods that increase performance and improve perspective. Your brand could benefit from the solutions we've created, even if you don't have a formal relationship with Warren Douglas.

Premium Brand Index

The Premium Brand Index is a unique data set designed to help Warren Douglas and our clients think laterally about a brand and its consumers. We utilize measured data on more than 6,000 brands and their consumers across 400+ categories. Because of our systematic approach to all brands, we can begin to define a relationship between consumers' attitudes, values and behaviors, and the brands they ultimately select. The end result is a new perspective on your brand's appeal, and a quantitative reference point for brand-building possibilities. Click here to learn more.

  • Propensity Score
  • Correspondents

Strategy Wheel

So what's our strategic secret? We've developed a disciplined approach that we affectionately call "The Strategy Wheel." It's a revealing process that generates novel ideas and helps clients objectively prioritize the long wish list of marketing strategies and tactics that get considered. The result is a concrete deliverable that articulates the brand's destination and illustrates how Warren Douglas will help you get there. "The Wheel" can make a measurable difference in the results your marketing efforts achieve.

  • 0-40 Objective
  • 40-60 Goals
  • 60-80 Strategies
  • 80-100 Tactics

Digital Thrive Index

The Digital Thrive Index measures a brand's digital presence and health. We pull the most relevant and reliable metrics, perform some deep Ph.D. level analysis, and produce an index that measures your performance in terms of web presence, search optimization and social mention. Then we can compare this index with your competition, and see how you are trending over time.


The point that an online consumer clicks to find nearby locations can provide tremendous insight regarding the consumer, and the provider they're seeking. TraffiCatalyst is provided out of the cloud, and includes customization and ongoing data management and reporting. TraffiCatalyst arms you with the information you need regarding where your customers are, what they are looking for, and whom they are preparing to visit.

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Let's discuss if we're a fit for your premium brand. Our approach may be just what you need to take your business to the next level.