Stretto is a free print publication, published every fall and spring, to help your brand and your career truly thrive. “Stretto” is an Italian word that literally means strict, tight, or close. It’s used in music composition to cue the performer that a sense of urgency, even a faster tempo, might be appropriate as repeating themes begin, one after the other, in a narrowing sequence. This succession of tighter, rapid initiatives in music creates a sense of gaining momentum or taking flight. What a perfect analogy for modern marketing!
Stretto is a printed publication only, but we’ll be releasing each article periodically on our blog. Enjoy!