Business websites serve a variety of functions:
Frequently, your website is the first impression a prospect has of your brand. How it looks, what it says, and how it functions reflect on your brand, positively or negatively. Websites that look dated, take too long to load, and don’t present the information visitors seek may cause a potential customer to choose a competitor instead of you. Let Warren Douglas’ team of web design professionals assist your premium brand by providing a premium website.
If your website doesn’t work properly, visitors will find one that does. That being said, functionality goes beyond load speed and working links. What do you need the website to do for you? You most assuredly need people to be able to find your company on their smartphones. Mobile first design is the industry standard. You may also want your website to have contact forms, a registration process, a locator search, integration with other APIs, or any number of other interactive components, all of which demand competent developers who understand the importance and value of reliable functionality.
Search engine optimization (SEO) draws organic traffic to your website. Proper URL structure, page titles, headlines, meta descriptions, alt text, and informative copy set a brand up with the best chance of being found on the search results page.
Design does more than make a website aesthetically pleasing (although it does that). Design structures, directs, and informs the user experience while simultaneously displaying the brand identity in a cohesive fashion. It should point users to the desired next steps, working to provide an optimal user experience.
Visitors should understand how to navigate your brand’s website, even if they are not technically savvy. Buttons and links should be readily visible and easy to click. Tabs should help visitors efficiently find what they’re looking for. And nothing about the website should be prohibitive for individuals with disabilities. Designing with ADA in mind actually enhances the overall user experience for everyone.
Warren Douglas Advertising blends best practices with proficiency and creativity to deliver a website you can be proud of. Connect with one of our advertising professionals today.