Social media is the cornerstone of consumer engagement in the 21st century. Consumers now invite brands into their digital world the same way they do friends and family, demonstrating a level of brand loyalty and interest previously considered impossible.
It is essential for brands to establish a strong voice on each social media platform where potential customers may congregate. To accomplish this, the Warren Douglas team performs an analysis to determine which social platforms would be most likely to reach your audience. Then we cultivate structured tone, voice, content themes, and objectives for the brand, platform-by-platform. This ensures that organic content remains relevant to consumer expectations on each individual platform.
As important as organic social content is for establishing brand voice and sharing RTBs, it is no secret that the organic reach on social platforms has been declining steadily. To combat this, paid social campaigns are crucial to reaching relevant consumers.
Warren Douglas centers paid social campaigns around the ability to optimize results. Each dollar spent in paid social needs to work as hard as possible for a brand. No matter what the campaign objective is (awareness, website traffic, locator searches, etc.), our paid social team adheres to relevant KPIs in the funnel so that messaging and campaign targeting consistently drive the ultimate goal of the business.
In order for these optimizations to be possible, it is crucial to have proper tracking in place. Warren Douglas sets up methods to track the results of each campaign iteration, optimization, and individual creative (when possible) to determine which campaigns are working hardest for your brand. Then, using that data, we redirect investment to focus support the most effective tactics.
The highest accolades (should) come from someone other than the brand itself. Social influencers reach your target market in ways your brand can’t. When their circles of influence overlap with a brand’s audience, it could be a match made in heaven. However, not all social influencers are the same. You want to place your brand in the hands of a trustworthy voice. Warren Douglas has executed award-winning campaigns that included social media influencers. Our experts will find the best possible voices to represent you on their platforms.
Ready to get social?