Search Engine Optimization (SEO) used to be centered around the strategic use of keywords and the top 10 blue links. While keywords remain a factor, search engine technology surrounding machine learning (AI) has expanded the types of results users receive on the search engine results page (SERP). This broader range of results, coupled with ever-increasing online competition, requires a broader SEO strategy.
Site structure plays an important role in setting the keywords up for success. How a website is structured also plays a part in SERP. Structuring a site properly and making sure the search engine understands the layout of the site are non-negotiables.
Google only wants to rank sites that will provide users with a good experience. People compare every website experience they have to their best, most recent experience. You are competing with every website, not just websites in your industry. This means that user experience is of utmost importance.
Warren Douglas offers an annual SERP Analysis package that includes:
As part of our ongoing maintenance of SEO and SERP efforts, Warren Douglas will perform the following tasks on a quarterly basis:
If your brand needs help navigating the finer points of acquiring organic traffic to your website, give us a call. We’re happy to help.