Marketing is only successful if it drives your business. Strategy begins by asking the right questions:
If all you know is that you want to grow the business, there is a different question you need to ask yourself: What does the data say about the current state of your business in the market? The data may report consumer behavior, sales numbers, product return rates, competitor market share, or brand recognition among the target audience. Looking at the data helps you to identify the problem. It also informs the marketing strategy moving forward. The gut-feeling marketing that flew in the past is being replaced by data-driven strategic marketing. The influx of AI makes collecting data easier and drives strategy in more precise ways.
Warren Douglas is an advertising agency, but the work we do necessitates our being business savvy, too. And when it comes to data-informed marketing strategy, our team excels.