Can healthcare be perceived or marketed as a premium offering? What about other commodity services like electricity or banking?
Absolutely, but these differences have to be operationally supported by the brand, and articulated clearly in the brand voice. Our premium brand data and advertising experience for regional, national, and global brands in service industries allow us to speak to exactly what premium consumers want—even in commoditized sectors.
Our nearly 10 year marketing relationship with TXU Energy made us category experts in a highly complicated and volatile industry. Consumers typically only worry about utilities when they suddenly don’t have it. We found a variety of ways showcase premium differences in these offerings, which resulted in subscriber increases, late payer decreases, and a significant impact on consumer brand preference and client profitability.
We have nearly a decade of significant work on Essilor, the global leader in eyecare and premium lenses. Our heathcare experience on Medical City Dallas and HCA North Texas, along with our staff experience with Scott & White Healthcare, Texas Health Resources, and Plaza Medical Center give us a robust perspective on advanced healthcare issues, and all from a distinctively premium perspective.