Who are you replacing and why are you better? These fundamental questions are the genesis for efficient marketing, all with the goal of returning a high ROI. Before we ever get into tactics or platforms like Facebook, Google, or Instagram, you really have to have a definitive and fact-based point of view. “How big is the opportunity?” and “Where are you going to source your volume from?” lead to questions like “Why are you better?” which ultimately leads to a building a great scale strategy.
If you’re like most of the emerging brands we’ve worked with, the growth truly has to fund itself. We get it. Many clients and prospects want to know how long it will take or how much they’ll have to spend before seeing traction they desire. But the rules keep changing: search engines deploy new algorithms, competition spend levels increase, and any other host of variables that make modern marketing the fast-paced game it is. Truthfully, if you’ve hired a smart team, you should be able to observe consistent performance improvements over time, with KPIs keeping you comfortable about the strategic choices being made along the way.
We’ve helped dozens of brands effectively and efficiently scale their brands, where the incremental investment can only be unleashed by the incremental returns our collective strategies produce. Having a diverse and experienced team of marketers who understand the operational, financial, and logistical complexities of scaling a brand can be key. You may have heard a few of the brands we’ve helped along the way.
Want to learn more? Contact us. We love to talk about this stuff.