Which brand are you replacing and why are you better? These fundamental questions are the genesis for efficient marketing, all with the goal of returning a high ROI. Before getting into tactics or platforms like Facebook, Google, or Instagram, it’s essential to have a definitive, fact-based point of view. “How big is the opportunity?” and “From where will you source your volume?” lead to questions like “Why are you better?” Ultimately this series of questions leads to building a great scale strategy.
If you’re like most of the emerging brands we’ve worked with, you truly need the growth to fund itself. We get it. Many clients and prospects want to know how long it will take or how much they’ll have to spend before seeing the traction they desire. But the rules keep changing: search engines deploy new algorithms and competition spend levels increase. There are a host of variables that make modern marketing the fast-paced game it is. Truthfully, if you’ve hired a smart team, you should be able to observe performance consistently improving over time, with KPIs measuring the strategic choices made along the way.
We’ve helped dozens of businesses effectively and efficiently scale their brands, when the incremental investment could only be unleashed by the incremental returns produced by our collective strategies. Having a diverse and experienced team of marketers who understand the operational, financial, and logistical complexities of scaling a brand is key. You may recognize a few of the brands we’ve helped along the way.
Want to learn more? Contact us. We love to talk about this stuff.