Industry Expertise

Restaurants / Retail / Travel & Hospitality / Arts & NFP

If there’s one thing we know well, it’s the shopping behaviors of premium consumers. From ballet to burgers, shopping to stay-cations, our advertising experience and data-driven insights can help your brand thrive. How? By understanding the tradeoffs premium consumers make with their disposable income, measured in our Premium Brand Index.

Our Premium Brand Index organizes the Restaurants & Recreation industry into segments classified as Restaurants, Retail, Travel & Hospitality, and Arts & NFP. WD boasts extensive experience in the arts sector, with award-winning work for both Texas Ballet Theater and the Fort Worth Symphony Orchestra. We’ve marketed high-end retail for Personal Optics and Collora Piano. Retail experience on Pier 1 Imports, Lowes, Target, Walmart, RadioShack, Mattress Firm, Marshalls, and Montgomery Ward give us a footing in retail strategies that range from weekly promotions to major brand overhauls. Our staff’s travel experience includes premium brands like DFW International Airport and Mesa Airlines.

In the restaurant category, we’ve handled research, strategy, and media duties for Schlotzky’s Sandwiches, measuring the “premiumness” and positioning of the dozen-plus competitors in the QSR sandwich category. Additionally, our staff boasts years of experience in the QSR space, having served brands like Cantina Laredo, III Forks, McDonalds, Dairy Queen, Popeye’s, and Cotton Patch in everything from media planning to national TV campaigns.