If you have a positive sales, share, or profit plan that over indexes your budget, then welcome to being a marketer in the new digital era. You’re not alone.
There are lots of ways to “get more” with each dollar you’re spending, but the answer usually isn’t obvious, nor is it as simple as “just shift more from traditional to digital.” You could be missing out on an un-tapped market or segment, not effectively tying your KPI’s back to sales, or maybe you need a new creative idea that is actually backed by an insight.
Either way, one thing is for sure: in today’s world, if you want to drive a higher ROI with your marketing dollars and get more for each dollar spent, you HAVE to be working with an agency that also really understands and gets technology. The two are no longer disconnected, and it’s moving too fast to not have technology experts keeping you at the forefront. And if you’re spending more than $10,000 on digital platforms of any type, you’d better have insights into more than one industry or brand to be sure you’re not leaving opportunity on the table.
If you’re not sure if your agency has the right balance of left brains and right brains, give us a call; we’ve hired an impressive balance.