If you have a positive sales, share, or profit plan that exceeds your budget, then welcome to being a marketer in the digital era. You’re not alone.
There are numerous ways to “get more” from every dollar you’re spending, but the answer usually isn’t obvious, nor is it as simple as shifting more investment from traditional to digital. You might be missing out on an untapped market or segment, not effectively tying your KPIs back to sales, or lacking a new creative idea that is actually backed by insight.
Either way, one thing is for sure: in today’s world, if you want to drive a higher ROI with your marketing dollars and get more for each dollar spent, you have to be working with an agency that really understands technology. The two are no longer disconnected, and it’s moving too fast to not have technology experts keeping you at the forefront. If you’re spending more than $10,000 on digital platforms of any type, you’d better have insights into more than one industry or brand to be sure you’re not leaving opportunity on the table.