Marketing Strategy

Welcome to The Wheel. It is a tool we use at Warren Douglas Advertising to help brands connect objectives, goals, strategies, and tactics. Sequentially working through this process ensures an integrated plan and quantifiable goal against which we measure the success of our efforts. This process always delivers more ideas than it’s feasible to execute within a year, so it’s typically the blueprint for a three- to five-year plan. Of course, minor modifications can be made to accommodate changing circumstances.

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Determine Objectives

What’s the desired next step for your brand?

Establish Goals

Which KPIs will best measure success?

Identify Strategies

What is the market saying will/won’t work?

Discover Tactics

Where is your target market and what do they need to hear?

So many skills.
So much worth.


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