Whether you’re currently selling a product and want to build a brand, or you’re starting from scratch, there’s nothing easy about the journey you’re starting. It’s hard enough to build a better mousetrap than your competition, then sell it, or much less, even make money on it. Converting those sales into brand equity or brand love is something even more elusive and intangible.
Yet, businesses and brands do it every day. Advances in technology through Google, social media, and innovations have unequivocally leveled the playing field for start-ups who want to connect their brand to an audience, but the fundamental building blocks for building a brand haven’t changed.
Segmenting, Targeting, and Positioning existed in marketing textbooks 50 years ago, but we still believe in them today. This exercise, methodology, and ground-work sets your brand foundation up for success.
But the secret sauce isn’t really segmenting, targeting, and positioning. Rather, it’s an unbiased third party you partner with to walk through that exercise with you. For that reason, we’ve hired really smart people and industry leaders who have actually done this before.
So before you ‘boost’ that post, contact us to help you think through it.