Whether you’re currently selling a product and want to build a brand, or you’re starting from scratch, there’s nothing easy about the journey you’ve embarked on. It’s hard enough to build a better mousetrap than your competition. Then you have to sell it and make money on it. Converting those sales into brand equity or brand love is even more elusive and intangible.
Yet, businesses and brands do it every day. Advances in technology through search engines and social media have unequivocally leveled the playing field for start-ups who want to connect their brand to an audience, but the fundamental building blocks for building a brand haven’t changed.
Even though segmenting, targeting, and positioning existed in marketing textbooks 50 years ago, we still believe in them today. This foundational exercise, methodology, and ground-work sets your brand up for success.
However, the secret sauce isn’t segmenting, targeting, and positioning. The magic ingredient is an unbiased third party you partner with to walk through that exercise. For that reason, we’ve hired really smart people and industry leaders who have experience doing just that.
So before you ‘boost’ that post, contact us to help you think through it.