Industry Expertise

Food & Beverage / Health & Beauty / Pet Care / Household Goods

Marketers can benefit from a wealth of information that our CPG brand rankings offer. Our Premium Brand Index gives us a unique, quantifiable point of view that can be the difference-maker in competing as a premium brand.

With experience and insight into Food & Beverage, Health & Beauty, Pet Care, and Household Goods, we know how to leverage the frequency of CPG purchasing. A rich, nimble perspective on premium allows us to more accurately craft marketing messages that generate true competitive advantages, since we can look laterally across thousands of brands to parallel the brand affiliations that lead to a faster ROI.

Warren Douglas has put these learnings to work on behalf of such CPG brands as OUT! Pet Care, Mrs. Baird’s Bread, BRIANNAS Salad Dressing, Wright Brand Bacon, and Tyson Chicken. We use the insights derived from our Premium Brand Index and fold in our experience from years of work on brands like Taster’s Choice, Eggo, Dawn, Tide, Bounty, Charmin, Crest, and Cover Girl.