Analytics & Attribution

Digital media performance should be viewed, not in isolation, but in overall context. When done well, a good media spend grows both paid and non-paid acquisitions. Businesses want to achieve top-line revenue growth at a more efficient cost per sale. Intermediary metrics like high-funnel activities, mid-funnel activities, and low-funnel activities result in multiple conversions against which performance should be optimized and measured.

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Organic vs. Direct Traffic Analysis

Website Traffic Analysis

SEO Audits & Reporting

SEM Conversions

Paid Search

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