Downtown Fort Worthis a great place to work.
Since 1998, “the WD” has helped some of America’s favorite consumer brands grow and excel in their categories by delivering innovative advertising, marketing and public relations solutions. Our award-winning combination of industry veterans and rising stars can provide you with a complete menu of the strategic, research, media planning, PR, Social Media, creative and interactive services your brand needs to truly thrive in the marketplace.
Openings & Applying
Submit Cover Letter & Resume stating the position for which you are applying to the email address below. Potential candidates will be contacted for a phone interview.
Account Executive *active*
The Account Executive exists to create a buffer between the agency departments and the client, serving as a liaison for project completion. The Account Executive keeps projects on track and communicates goals and objectives while managing final deliverables.
Do you have what it takes to join our dynamic team of star players?
Details
Duties/Responsibilities
- Expresses enthusiasm for the agency and for the client
- Employs exceptional problem-solving ability
- Executes project briefs and provides deliverables for the client
- Clearly communicates project goals and objectives, using agency project briefs
- Maintains consistent management of project timelines and budgets
- Initiates and maintains trust with the client, displaying a professional presence in dress, language, and availability
- Holds the client in high esteem, ensuring the client’s sense of importance with the agency
- Proactively directs the agency team in serving the clients
- Negotiates difficult client issues with integrity, ensuring continued client trust in the agency
- Manages multiple personalities and activities
- Develops creative solutions to difficulties
Qualifications/Skills/Experience
- 2+ years experience on the agency side of the advertising model
- Articulate in written and oral communication
- Relational and composed in various settings
- Excellent judgment in agency and client needs assessments
- Experience in consumer packaged goods, a plus
- Sales experience, a plus
- Flexibility in working with a variety of clients
- Self-starter
- Excellent communication/listening skills
- Lifelong learner
- Ability to adapt quickly
- Detail-oriented
- Ability to work autonomously
- Proficient in Microsoft Office (Mac experience, a plus)
Account Coordinator
The Account Coordinator provides administrative and client support to account executives. The Account Coordinator assists in the day-to-day administration of creative and digital initiatives on client accounts. The Account Coordinator maintains a high level of awareness of client activities, managing excellent communication with client contacts.
Do you have what it takes to join our dynamic team of star players?
Details
Duties/Responsibilities
- Provides administrative support to the account team in creative and digital projects
- Assigns tasks and deliverables to the creative and digital teams
- Proactively communicates and manages communication with clients (timelines, project status, deadlines)
- Pursues, develops, and maintains a working-level understanding of client industries
- Attends to client needs and seeks to add value to the client-agency relationship
- Fields and processes internal and external information requests
- Provides input and documents client meetings and conference calls
- Generates estimates
Qualifications/Skills/Experience
- Excellent customer service skills
- Self-starter
- Excellent communication/listening skills
- Lifelong learner
- Ability to adapt quickly
- Detail-oriented
- Ability to work autonomously
- Proficient in Microsoft Office (Mac experience, a plus)
Senior Account Executive *active*
As the face of the agency, the Senior Account Executive serves as the liaison between the agency and the client(s), ensuring a valuable, thriving relationship with the client. This individual develops and manages marketing and digital projects. The Senior Account Executive administers budgeting, reporting, and data analysis for clients.
Details
Duties/Responsibilities
- Writes strategic briefs, approves and guides improvements on creative, digital, PR, and media briefs for clients
- Partners with strategic team to craft strategic plans for all clients, as needed – own the production of final deliverables
- Refines internal strategic processes across disciplines
- Partners with strategic team to craft new business and proprietary tool presentations, as needed – often owns the production of the final deliverable
- Provides guidance and assistance in implementing market research, Warren Douglas proprietary tool applications, as well as MRI and other applications for all clients, as applicable
- Oversees budget of assigned clients
- Executes planning, design, and development of client and internal projects
- Provides account management services for client(s) – emails, project management, reporting, social content review and approval, estimates, and SOW development and management
- Other duties as assigned
Qualifications/Skills/Experience
- 5+ years of experience in agency-side account management or media buying (experience in eye care, preferred)
- Bachelor degree required
- Strong skills in creating and proofing presentations
- Proficient in building spreadsheets, managing budgets, and forecasting financials
- Thorough understanding of consumer marketing
- Poised communication skills with attention to detail and timeline management
- Excellent social skills
- Ability to prioritize tasks and manage last-minute requests
- Self-starter, lifelong learner
- Enjoys working with teams as well as autonomously
- Hybrid work environment
Creative Intern
The Creative Intern works with the Creative team and assists with the development of new creative as well as the potential to work on new business pitches. The Creative Intern experiences opportunities across the spectrum of agency creative work.
Details
Duties/Responsibilities
- Assists in development of a range of creative assets for marketing materials, using design and art direction skills for end use in a variety of tactics
- Exercises good judgment and aesthetic sensibilities when interpreting instructions and identifying the strengths and weaknesses of alternative solutions
- Utilizes strong written skills and brings effective visual ideas from concept through to execution
Qualifications/Skills/Experience
- Working toward a BA or certificate from a Fine Arts program/Graphic Design School
- Proficient in working with the Adobe Creative Suite and with Mac OS
- Utilizes a keen understanding of typography and layout best practices for web and print
- Possesses working knowledge of CMS (WordPress preferred)
- Functions as a team player and flourishes in a fast-paced, deadline-oriented environment
- Receives constructive criticism and feedback with an eagerness to improve
- Exhibits an aptitude for conceptual big-idea thinking
Digital Media Buyer/Strategist *active*
The Digital Media Buyer/Strategist is responsible for running digital campaigns across multiple advertising channels, contributing to the success and scalability of brands.
Details
Duties/Responsibilities
- Manages ad strategies across multiple platforms and multiple brands
- Collaborates with other marketing leaders to define and execute the strategic roadmap for clients
- Optimizes and scales new and existing client brands
- Identifies, organizes, and presents best practices to improve overall client strategy
- Develops, manages, and executes the marketing strategies, plans, and tactics for digital campaigns, including content, SEO alignment, advertising, and digital display, email, etc.
- Monitors performance of digital channels to ensure they are reaching target audiences and generating conversions and revenue
- Researches best practices, reports on competitive activities, and delivers strategic recommendations for the future implementation
- Assists with tactical execution, such as websites and advertising asset creation
- Serves as the primary agency contact in the development of digital paid media budgets, strategy, and other core deliverables
- Acts as subject matter expert and manages input into digital paid media sourcing and alignment
- Assesses tool and resources, making recommendations to optimize and best accommodate the needs of the client roster
- Seeks to remain current on media trends
- Maintains relationship with all client levels and cross-functional agency teams
Qualifications/Skills/Experience
- 3+ years of experience in media planning and strategy, adept at running marketing campaigns
- Bachelor degree required
- Experience managing high-dollar ad spends per year
- Experience implementing large-scale digital marketing campaigns across platforms
- Deep understanding of data and is accustomed to using data visualization platforms, including Tableau
- Experience with executing target audience segmentation strategies
- Ability to develop data-driven decisions
- Proven success in digital media buying role
- Ability to alternate emphasis on a variety of tasks
- Time management skills
- Strong organizational skills
- Strong verbal and written communication skills; presentation skills
- Ability to quickly learn new processes and industry advancements
- Advanced proficiency with Microsoft Excel (Mac, Power Point, and Keynote experience, a plus)
- Self-starter, lifelong learner
- Hybrid work environment
Associate Marketing Analyst
The Associate Marketing Analyst is responsible for pitching, developing, optimizing, and tracking effective search engine marketing campaigns for existing and future clients. The analyst will maintain a current understanding of changing trends and products, utilizing best practices to assist clients in reaching online consumers. Working closely with other digital teams, this team member will ensure that data is used to improve all facets of marketing as well as SEM.
Details
Duties/Responsibilities
Paid Search
- Conduct paid search campaigns on Google/Bing and other search partners, including pitch, design, approval, build, budget, bid manipulation, launch, maintenance, general updates, and optimization
- Expand the agency’s use of Google and Bing tools
- Use Google and Bing editor
- Stay current regarding new technology and targeting abilities
- Prepare and analyze monthly reports on paid search
- Present to prospects and clients, as needed
- Help manage Google partnership
General Analytics
- Analyze organic, social, and paid search data to help with top-level reporting
- Evaluate campaign progress for bottom-line impact, ROI, and customer insights
- Work with teams to help establish benchmarks and metrics of online and offline marketing campaigns
- Respond proactively in optimizing marketing efforts to work toward key performance indicators
Other Responsibilities
- Maintain keen awareness of search engine algorithm updates to influence SEO and SEM
- Assist in growing new business
- Apply analytical and technical skills to problem solve
- Analyze web analytics and assist in making recommendations for optimizing websites
- Use data from SEM to help make social, website, SEO, and content decisions
- Ensure adherence to budgetary constraints
- Demonstrate digital expertise by guiding users concerning best practices
Qualifications/Skills/Experience
- Bachelor’s degree, preferably related to marketing, business, analytics, science, or math
- Experience with search network, display network, and TrueView
- Experience with adwords editor preferred
- Proficient in Mac and Excel
- Understanding of Google Analytics and Google Webmaster Tools
- Fluent in basics of SEO
- Thorough understanding of data mining, testing, measurement, and marketing analytics
- Comfortable with client-facing situations
- Comfortable delivering presentations
- Ability to prioritize tasks and manage last-minute requests
Certificates/Licenses
- Google certifications preferred, though not required
