Employment
- CONNECT
- EMPLOYMENT
Since 1998, “the WD” has helped some of America’s favorite premium brands grow and excel in their categories by delivering innovative advertising, marketing and public relations solutions. Our award-winning combination of industry veterans and rising stars can provide you with a complete menu of the strategic, research, media planning, PR, Social Media, creative and interactive services your brand needs to truly thrive in the marketplace.
Openings & Applying
Submit Cover Letter & Resume stating the position for which you are applying to the email address below. Potential candidates will be contacted for a phone interview.
Associate Marketing Analyst
The Associate Marketing Analyst is responsible for pitching, developing, optimizing, and tracking effective search engine marketing campaigns for existing and future clients. The analyst will maintain a current understanding of changing trends and products, utilizing best practices to assist clients in reaching online consumers. Working closely with other digital teams, this team member will ensure that data is used to improve all facets of marketing as well as SEM.
Details
Duties/Responsibilities
Paid Search
- Conduct paid search campaigns on Google/Bing and other search partners, including pitch, design, approval, build, budget, bid manipulation, launch, maintenance, general updates, and optimization
- Expand the agency’s use of Google and Bing tools
- Use Google and Bing editor
- Stay current regarding new technology and targeting abilities
- Prepare and analyze monthly reports on paid search
- Present to prospects and clients, as needed
- Help manage Google partnership
General Analytics
- Analyze organic, social, and paid search data to help with top-level reporting
- Evaluate campaign progress for bottom-line impact, ROI, and customer insights
- Work with teams to help establish benchmarks and metrics of online and offline marketing campaigns
- Respond proactively in optimizing marketing efforts to work toward key performance indicators
Other Responsibilities
- Maintain keen awareness of search engine algorithm updates to influence SEO and SEM
- Assist in growing new business
- Apply analytical and technical skills to problem solve
- Analyze web analytics and assist in making recommendations for optimizing websites
- Use data from SEM to help make social, website, SEO, and content decisions
- Ensure adherence to budgetary constraints
- Demonstrate digital expertise by guiding users concerning best practices
Qualifications/Skills/Experience
- Bachelor’s degree, preferably related to marketing, business, analytics, science, or math
- Experience with search network, display network, and TrueView
- Experience with adwords editor preferred
- Proficient in Mac and Excel
- Understanding of Google Analytics and Google Webmaster Tools
- Fluent in basics of SEO
- Thorough understanding of data mining, testing, measurement, and marketing analytics
- Comfortable with client-facing situations
- Comfortable delivering presentations
- Ability to prioritize tasks and manage last-minute requests
Certificates/Licenses
- Google certifications preferred, though not required
Account Executive
The Account Executive exists to create a buffer between the agency departments and the client, serving as a liaison for project completion. The Account Executive keeps projects on track and communicates goals and objectives while managing final deliverables.
Do you have what it takes to join our dynamic team of star players?
Details
- 2+ years experience on the agency side of the advertising model
- Articulate in written and oral communication
- Relational and composed in various settings
- Excellent judgment in agency and client needs assessments
- Experience in consumer packaged goods, a plus
- Sales experience, a plus
- Flexibility in working with a variety of clients
- Self-starter
- Excellent communication/listening skills
- Lifelong learner
- Ability to adapt quickly
- Detail-oriented
- Ability to work autonomously
Click below to view this position on LinkedIn.
Interested in interning at Dallas Business Journal’s “2016 Best Places to Work”? Warren Douglas offers internships, including intern-to-hire positions, to those dedicated to learning invaluable skills, working hard, and making a difference. Send us your resume and keep an eye out for upcoming internships.