Pokemon Go. Gotta Catch ‘em All!
July 6th, 2016: The day Pokemon Go took over our nation.
To be honest, I wasn’t into this craze when it first debuted. Not at all! I rolled my eyes as Pokemon took over my newsfeed and gave my friends grief as they got sucked into this silly trend.
Now, let it be known, I’m not your typical millennial. Hundreds of apps don’t reside on my phone. I scoff at anything that’s too mainstream and I’m still figuring out the mysteries of Snapchat.
It wasn’t until my husband spotted a Pokemon while driving and, in order to avoid becoming the next Pokemon Go incident [insert eye roll here], he asked me to capture it. Begrudgingly, I obliged. I flicked the little Pokeball and captured my first Rattata. And that was it. I was drawn into the realm of Pokemon Go and there was no looking back. As soon as I captured that Rattata, another Pokemon appeared; then another and another. Catching them all, I asked my husband to teach me about Pokestops, gyms and the Pokedex, so that I could become an official Pokemon Trainer (player). Soon, we were driving around Fort Worth catching Pokemon and gaining cred.
When Pokemon Go busted out from behind the corner, I was perplexed. How does something like this take over so quickly, attracting people from all generations and with so little advertising or promoting to boot? Can a business actually market without marketing? Not every product or service needs a teaser or an expensive, elaborate marketing strategy. If you speak directly to your audience and provide an effective solution to a certain need or want, then chances are, it’ll take off. However, that doesn’t necessarily mean a plan shouldn’t be in place. What makes you different from your competitors? Can your audience actually benefit from what you have to offer or are you just promoting interesting features? The Warren Douglas Premium Brand Index is a unique, quantifiable point of view that can be your game-changer in competing as a premium brand. Pokemon Go differs from its competitors in more way than one. Not only does the game use the trainer’s real world location and mock-augmented reality, but it peeks their nostalgic interests enough to turn off Netflix and get off the couch to catch these little creatures.
Let’s take a look at the numbers. Thanks to Pokemon Go, Nintendo’s market value has increased to $7.5 billion and growing. Trainers spend about 43 minutes a day on the Pokemon Go app – that’s more than Instagram, Whatsapp or Snapchat. And even though the app is free on Google Play and the App Store, many players are taking advantage of the in-app purchases for enhancements. It also doesn’t hurt to mention the calories people are burning since the game requires its players to walk around town to help them advance. This replaces any guilt from becoming addicted to the game because there’s an actual health benefit to it.
Like many fads, there’s no telling how long Pokemon Go will thrive like this, but many are still taking advantage of its current popularity by becoming Pokestops and luring prospects to their businesses. Meanwhile, Niantic the app creator, is developing a plan for more marketers to hop on the Pokemon bandwagon. Until then, I’ve got some Pokemon nearby needing to be caught while I patiently wait for Pokemon Go to accept Warren Douglas headquarters as an official Pokestop!
If you are a fellow trainer, happy hunting and be safe out there! Gotta catch ‘em all!