WD World

Part 5: Cannes Lions Best of Series

The 2015 Cannes Lions Festival is over. Here at the WD, we are going to be picking some of our favorites that exemplify premium brands in creative and innovative ways.

“Birth” for Audi RS3 by Mill+ London/BBH London won a Gold Lion in Film Craft. Audi aimed to show the miracle of life when they portrayed an R8 “giving birth” to a new (and gooey) red RS3. Features director Rupert Sanders (from Snow White and the Huntsman) acted as creative consultant on this CGI commercial produced by The Mill in London. The post-production company, helped to create the perception that the RS3 was being “born” rather than “built” in the Audi factories.

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