Part 2: Cannes Lions 2015 Best of Series
The 2015 Cannes Lions Festival is over. Here at WD we are going to be picking some of our favorites that exemplify premium brands in creative and innovative ways.
“The Game Before The Game” for Dr. Dre/Beats Solo2 by R/GA London won a Gold Lion in the Film category. Beats by Dre is rapidly establishing itself as a premium brand that is also becoming a major player in the arena of sports commercials. This spot created for the 2014 FIFA World Cup Brazil is no exception. While not necessarily a sports performance brand (Under Armour, Adidas) or energy drink (Gatorade, Red Bull), which have traditionally dominated the market, they are carving out a niche, nonetheless. The utilization, visual stimulation, tension and global passion captured for the world’s most popular sport creates a spot that is music to fans’ ears.