Part 1: Cannes Lions 2015 Best of Series
The 2015 Cannes Lions Festival is over. Here at WD we are going to be picking some of our favorites that exemplify premium brands in creative and innovative ways.
“37 Days” for Groupe Atlantic by Leo Burnett France won 2 Gold Lions in the Film Craft category. “Made in France” is not limited to luxury products. It’s also applicable to premium thermal comfort. In this sweeping ad for Groupe Atlantic, Leo Burnett uses a harsh frozen wilderness as the setting for a simple demonstration of their products’ endurance.