WD World

On the Eleventh Day of Christmas…

In the days leading up to Christmas, we’ll be sharing some of our favorite Christmas commercials here at the WD.

Radio Shack’s 2008 Christmas Play was selected by Marketing Manager Vern Rios.

Here’s why Vern enjoys the commercial: “This spot has special meaning to me as it was the first TV shoot that I managed. Originally this spot was supposed to only run in Hispanic market, however our CMO at the time loved it so much he decided to add it to the general market rotation. It paid off! Nielsen Ad research rated this commercial 4th most appealing advertisement of the 2008 Christmas season! It was directed by Benoit Gabriel for Draft FCB in Puerto Rico.”


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