Since 2015, Warren Douglas has helped Kiolbassa Smoked Meats scale their premium, regional brand to a national category forerunner. Starting with foundational brand development (creative), formal market research, and Premium Brand Index insights, WD is helping Kiolbassa grow online and in-store sales by choosing and supporting the brand toward the most appropriate retailers for brand expansion.
A consumer-friendly website is key in today’s mobile-must environment. WD’s priorities for Kiolbassa include marketing tactics that deliver a rich user experience for consumers: recipes, e-commerce, and TraffiCatalyst, an insights-rich store locator.
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