‘WD’ CEO Briley Illustrates Proprietary Business Model Before Global Agency MeetingSubscribe to Insights
(Dublin, Ireland) — This week at the 2012 Global Meeting of TAAN Worldwide (formerly the Transworld Advertising Agency Network), Warren Douglas Creative Brand Marketing CEO, Doug Briley, is presenting to agency colleagues a discussion of the proprietary billing model for which Warren Douglas has been widely recognized.
“In the interest of maintaining our commitment to efficient stewardship for our clients, we’ve developed a model that differs starkly from the traditional agency format,” said Briley. “In contrast to the industry norm of basing the price of service on the amount of hours spent facilitating it, we attach value directly to the innovative product we deliver. This method necessitates a highly transparent reporting system to ensure effectiveness, and allows not only for a higher volume of deliverables, but a net savings of 20 -35 percent over the traditional agency model.
“Internally, this system encourages our creative, digital and public relations teams to think beyond the ‘campaigns in a box’ to design and strategize at their most inspired levels. The inherent value of the deliverable increases the pride in each team member’s workmanship and contribution, and clients are provided more personalized options to consider.”
TAAN Worldwide, host of this week’s conference, is one of the world’s largest and most highly respected networks of independent advertising agencies. An association of carefully selected, independently operated marketing communications agencies, the TAAN network was built on the concept that shared knowledge and intelligence creates powerful insight in addressing the goals of marketing networks across the globe. Started in 1936, today there are TAAN member agencies on each continent, representing the market leaders in more than 45 markets worldwide. This week’s annual network-wide conference is being held at Dublin’s historic Clontarf Castle, and concludes on Saturday.
Warren Douglas, one of the fastest growing full service advertising, marketing and public relations agencies in the southern U.S., is located in the Dallas/Fort Worth Metroplex, and serves a client base that includes some of America’s favorite premium brands.Subscribe to Insights