Warren Douglas Blends Science with Business, Promotes Within for New Position
Fort Worth, TX (November 17, 2016) – Warren Douglas Advertising (WD), has recently promoted Cassidy Newton to director of data science.
Armed with her dual Ph.D. and MBA program studies from Texas Christian University, Newton is at the forefront of the agency’s integrated strategy, combining hard data with consumer insights, fueling tactics in media, creative, digital and public relations campaigns.
“We are passionate about staying ahead of the curve on how to use data to make marketing decisions, and pride ourselves on offering smart solutions to our clients,” said Newton. “As a scientist I was trained to approach data differently than a classically trained marketer, and that leads to unique solutions.”
Newton began her career at Warren Douglas in 2012 as a business analyst where her responsibilities included quantifying and qualifying the information gathered through the agency’s proprietary Premium Brand Index.
“Data science is becoming increasingly critical in making complex decisions and plans in marketing,” she said. “I am honored to lead the very smart and talented team that is at the helm of analyzing data, making plans, and putting decisions into action.”
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About Warren Douglas Advertising
Founded in 1998, Warren Douglas Advertising delivers data-inspired advertising, marketing, digital, and integrated media services to premium brands around the world. The award-winning Fort Worth-based agency provides a destination for marketing that helps brands thrive and grow to a front-runner status. Follow us on Twitter, Snapchat and LinkedIn and like us on Facebook.