Warren Douglas Advertising Debuts New Space, New Face
Subscribe to Insights(Fort Worth, TX) — Major changes are underway at Warren Douglas Advertising, one of the fastest-growing full service agencies in the Southwest.
“The WD” officially began operations last week in its much-anticipated new office in the heart of Fort Worth’s booming 7th Street corridor. The talk of Downtown patrons for the last few months during its construction, the firm has taken up residence in the historic Packard Building. Incorporating inspiration from both the building’s 1920s art deco origins and today’s vibrant media landscape, WD CEO Doug Briley worked with local FIRM817 to design a completely unique and dynamic space to reflect the agency’s thriving pace.
“The ‘old meets new’ design theme is an intentional reflection of our culture, in which we strive to bring new approaches to the tried and true ways of doing things,” said Briley. “Our new space is all about breeding collaboration — between disciplines, and between colleagues.”
In addition to its exciting new address, the WD is unveiling its first brand re-launch in the firm’s 15-year history. The new logo, melding a rich crimson with an industrial steel grey, represents the new generation WD — an innovative destination playerhelping some of America’s favorite premium brands thrive from outside the traditional “big three” advertising centers.
“Red is a very passionate color, while the grey exudes a cool sophistication,” said Briley. “This palette blend represents our passion for the premium work that we do.”
In honor of its 15th anniversary, the agency will host an open house celebration this Spring to unveil its new home. Already a sought-after setting, the space also will play host to art exhibits, music and community events in the coming months.
“You just have to step into the space to feel its vibe. We’re prepared to be one of the busiest new hot spots in town,” Briley said.
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