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Signet Armorlite Names Warren Douglas as 2020 Digital Agency of Record

February 2020 (Fort Worth, TX) – Signet Armorlite, Inc., an innovator in ophthalmic lenses under the Essilor brand of companies, has named Warren Douglas Advertising as its digital agency of record. Warren Douglas will be responsible for developing and implementing a comprehensive digital strategy through a combination of paid search, display banner, and online video for KODAK Lens in 2020.

“We’ve worked with Warren Douglas for years and have experienced firsthand their strong reputation for delivering impressive results through paid search campaigns in the eyewear vertical,” said Samar Shamieh, Sr. Marketing Manager of Signet Armorlite. “When the time came for us to choose a digital agency of record, Warren Douglas was at the top of our list.”

As a Google Premier Partner, Warren Douglas has earned access to exclusive resources that enhance the agency’s capabilities and contribute to Signet Armorlite’s continued success year after year.

With the goal of driving more foot traffic to eye care professionals that dispense KODAK Lenses in the year ahead, Warren Douglas will utilize data and learnings acquired from strategic campaign performance over the 4-year relationship to optimize additional marketing channels to be as impactful as possible.

“We have enjoyed being on the Signet Armorlite team for the past few years. They are passionate about their product and look for agency partners that will truly strategize with them around their strong brand,” said Dr. Cassidy Newton, VP of Data Science at Warren Douglas Advertising. “The KODAK Lens footprint continues to grow, and 2020 is going to be a great year.”

With a name recognized and known throughout the world, Signet Armorlite is a leader in advanced optical digital technology. In addition to developing vision technology, they have a network of authorized professional optometrists that provide comprehensive eye exams and recommend particular KODAK Lens products to fit each customer’s unique vision needs and lifestyle.


About Warren Douglas – Founded in 1998, Warren Douglas Advertising delivers data-inspired advertising, marketing, digital, and integrated media services to premium brands around the world. The WD has also achieved the highest designation from Google as a Premier Partner. The award-winning Fort Worth-based agency provides a destination for marketing that helps brands thrive and grow to front-runner status. Follow us on TwitterLinkedInInstagram, and like us on Facebook.

About Signet Armorlite, Inc. – Signet Armorlite, Inc. has been servicing the optical industry for more than 70 years. The headquarters and lens technology center, Signetek™, are located in Carlsbad, California. Glass lenses and molds are designed and produced at Crossbows Optical, a wholly-owned subsidiary located in Northern Ireland. Signet Armorlite holds the worldwide distribution license for KODAK Lenses and is an Authorized Distributor for 3M Optical Supplies in North America. Find out more at


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