Press Releases

Retro Beauty Organizer, Caboodles, Taps Warren Douglas as Creative Agency

Fort Worth, Texas (August 2020) – Caboodles, the original cosmetic organizer, has chosen Warren Douglas Advertising to increase digital advertising efforts as the classic brand’s creative agency.

The Fort Worth-based advertising agency will be responsible for executing strategy, organic and paid social campaigns, influencer relationships and event coordination, paid search, creative development, and more on a national scale.

“As our business and products evolve, we’re excited by the ways that Warren Douglas approaches advertising as a catalyst to creating deeper connections between our customers and our brand,” said Nicole Jefferson, Vice President of Caboodles. “We are confident in their ability to move the needle for our business.”

Launched in 1987, Plano Synergy introduced Caboodles as the original cosmetic product organizer after Vanna White revealed that she stored her makeup in a fishing tackle box. This trend resulted in a phenomenon that has inspired young girls across generations with the tagline, “You’re Worth Organizing.”

“So many of our team members have grown up with Caboodles, and it is a privilege to tell their brand story and inspire consumers across generations,” said Doug Briley, President and CEO of Warren Douglas Advertising. “Telling that story while driving results is where we thrive, and we’re thrilled to get started.”


About Warren Douglas:
Founded in 1998, Warren Douglas Advertising delivers data-inspired advertising, marketing, digital and integrated media services to premium brands around the world. As a Google Premier Partner, the award-winning Fort Worth-based agency provides a destination for marketing that helps premium brands thrive and grow to a front-runner status. Follow us on TwitterLinkedInInstagram, and like us on Facebook.

About Caboodles:
It all started in 1986 when People magazine featured a photograph of Vanna White using a plastic Plano tackle box to organize her makeup. The idea drew the attention of Plano Synergy (Caboodles’ parent company), and shortly thereafter, the Caboodles brand was launched, simultaneously creating the “cosmetic organization” product category, which has since become a multi-million dollar business.

Over the years, Caboodles has grown up alongside its loyal fans, expanding its products to offer fun, sophisticated and modern styles that appeal to a variety of tastes. For more information, visit

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