Fort Worth Agency Crafts New Relationship with Kiolbassa Smoked Meats
Kiolbassa enlisted the WD for creative rebranding, and backed by extensive strategic planning, the advertising agency launched Kiolbassa’s new website, search engine marketing and all integrated media strategies: paid, owned and earned.
“It’s both an honor and a privilege to work with such a historic Texas brand as Kiolbassa,” said Doug Briley, president and CEO of Warren Douglas Advertising. “We’re excited to use our propriety tools to help Kiolbassa reach out to their consumers in a new way, and to revamp the 67-year-old brand.”
The WD’s experience in consumer packaged goods and use of proprietary tools such as the Premium Brand Index (PBI) will be the driving forces behind marketing efforts. Through the PBI, the WD gains insights across all categories, allowing the top Dallas-Fort Worth advertising agency to define a relationship between consumers’ attitudes, values and behaviors, and the brands they ultimately select.
Warren Douglas will expand Kiolbassa’s brand presence across the nation, something that Harold Heinze, director of marketing at Kiolbassa, has witnessed first-hand.
“We needed a fully integrated, strategically driven agency to execute our rebranding efforts, and that, along with my history with Doug, made this decision an easy one, ” said Heinze. “I know I can trust Doug and his team because of their proven results, and that’s the ultimate differentiator,” he said.
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About Warren Douglas
Founded in 1998, Warren Douglas Advertising delivers data-inspired advertising, marketing, digital, and integrated media services to premium brands around the world. The award-winning Fort Worth-based agency provides a destination for marketing that helps brands thrive and grow to a front-runner status.
About Kiolbassa Smoked Meats
Kiolbassa was founded in 1949, when Rufus and Juanita Kiolbassa opened a small meatpacking company named Kiolbassa Provision Company in San Antonio, Texas. Kiolbassa will produce nearly 12 million pounds of sausage this year, and is made with choice beef and pork, fresh spices, and is naturally smoked. It is has no fillers, no MSG and is gluten free. Kiolbassa can be purchased in HEB, Central Market, Costco, Publix and Sam’s Club stores. Click here to locate the closest retailer to you.