Drew Allen Named Chief Strategy Officer at Warren Douglas Advertising
Fort Worth, TX (September 2018) – Warren Douglas Advertising is pleased to welcome Drew Allen to the team as Chief Strategy Officer. As a key member of the leadership team, Allen is responsible for overseeing account services and new business development, as well as leading the brand and marketing strategy for Warren Douglas’ clients and partners.
Allen uses his unique expertise in retail, consumer packaged goods, and business systems consulting to fulfill Warren Douglas’ mission of helping premium brands thrive.
“Drew’s arrival positions our agency at the cutting edge of marketing strategy and optimal business outcomes,” said Doug Briley, President and CEO of Warren Douglas Advertising. “By leveraging his experience in consulting and consumer packaged goods, Drew provides an unrivaled level of insight that has already begun to pay huge dividends to our clients.”
Before joining Warren Douglas, Allen spent more than fifteen years as a brand management and marketing leader, working with two of the largest and most successful global brands – Coca-Cola North America and Walmart, Inc. He also spent six years at Accenture, where he consulted for over a dozen Fortune 500 companies.
Allen’s prior experience includes creating and leading “Effortless Meals,” a national marketing program that received two Effie Awards and won Coca-Cola’s Global Best in Class Commercialization Award, as well as developing and leading the $63 million “Basket Claims” campaign, which was recognized by Walmart senior management as one of the most impactful marketing programs in company history.
He received his Bachelor of Business Administration in management information systems from Texas Tech University and his MBA from the McCombs School of Business at The University of Texas at Austin.
About Warren Douglas – Founded in 1998, Warren Douglas Advertising delivers data-inspired advertising, marketing, digital, and integrated media services to premium brands around the world. The WD has also achieved the highest designation from Google as a Premier Partner. The award-winning Fort Worth-based agency provides a destination for marketing that helps brands thrive and grow to a front-runner status. Follow us on Twitter, LinkedIn, Instagram, and like us on Facebook.