Premium POV

Wise Branding From the Soda Pop Shop

John Nese is a regular guy who has an irregular love—he adores soda pop. Having worked with his father since he was younger in their run-of-the-mill grocery store, his little establishment was given the opportunity to carry the big brand of soda, Pepsi. After feeling bullied into an agreement he didn’t want, John decided he would  start collecting his own selection of specialty sodas—without the help of a big company. Over the years his little store has become anything but run-of-the-mill.

Mr. Nese is the perfect example of the fact that just because an opportunity comes along that others have taken and seen success, that doesn’t mean it is the path for every brand out there. His greatest line is that each brand should “set yourself apart and provide your customer with something no one else has.” He did that by offering over 500 premium brands of soda pop rarely found any other place. And from the video, you can tell he’s had fun counting his success as he continues to stick to the ultimate goal of creating something with worth to his customer and not being enticed by every shiny opportunity that comes along.


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