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Will private label prevail?

In the grocery aisle these days, there’s a noticeable change in the placement of store brands. They’re getting the prime real estate. It seems grocers are trying to maximize their margins by pushing their private label brands, when it’s the name brand products that have brought the customer to the store. Consumers may appreciate the suggestive down-selling, but producers and manufacturers surely don’t.

*Photo: http://www.colorexpert-ciret.eu/en/produkte-sortimente/private-label.html

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