Under the Influence: Preventing the Influencer Marketing Hangover

PREVENTING THE INFLUENCER MARKETING HANGOVER You’ve heard the buzzwords: influencer, brand ambassador, content creator. Our social media feeds have become inundated with sponsored posts and affiliate marketing links. It is no secret that influencer marketing has become an integral part of the advertising industry. If utilized strategically, this marketing tactic can be highly effective. But … Continue reading Under the Influence: Preventing the Influencer Marketing Hangover