Under the Influence: Preventing the Influencer Marketing Hangover

As published in the Fall 2019 edition of Stretto magazine You’ve heard the buzzwords: influencer, brand ambassador, content creator. Our social media feeds have become inundated with sponsored posts and affiliate marketing links. It is no secret that influencer marketing has become an integral part of the advertising industry. If utilized strategically, this marketing tactic … Continue reading Under the Influence: Preventing the Influencer Marketing Hangover