Premium POV

The Power of Email Marketing

Email subscribers opted-in because they want to hear from you. It’s your job to send email blasts that keep them engaged.


First Impressions & Welcome Emails

You have a new email subscriber, what now? Sending a welcome email is a great way to start. 

Welcome emails are sent to new subscribers to thank them for subscribing and to provide an introduction to your company. This is your opportunity to make a good first impression. Don’t waste it! 

According to Klaviyo, welcome email automations earn 4x the click rate and 23x the conversion rate of a standard email marketing campaign. Welcome emails have a great ROI and have become a best practice for any email marketing strategy. 

Tip: Automated email can be used to create an entire welcome series drip marketing campaign that fully introduces your company and encourages new subscribers to take action. MailChimp reported, on average, sending a series of welcome emails yields an average of 51% more revenue than a single welcome email. 

Content that Connects

Email marketing is a cost-effective and efficient way to build a loyal customer base. More than 300+ billion emails are sent and received each day, so it’s important to provide valuable content to your audience.

Promotions, relevant company updates, industry insights, and helpful tips are just a few examples of content that can be distributed through email marketing. But what makes this content valuable?  The answer will depend on your audience and company offerings. Target audience research can help you form a solid strategy to make sure you are sending the right message. The more you know about your audience, the more specific your messaging can be. The more specific the message, the more likely recipients will be to open and read the emails you send.

Tip: Make sure your audience is aware of what type of content they will receive if they subscribe. 

Personalize to Engage

According to HubSpot, subscriber audience segmentation is the most effective email marketing campaign strategy. It gives you the ability to target your audience and send more personalized messages. 

For example, you may want to send a birthday promotion email or invite your subscribers to an event you’re hosting. Using audience segments or tags will allow you to send your birthday wishes and invitations to the right people.

Tip: Make sure you collect the information needed to tag and segment your audience in your subscriber form. A great way to do this is in the subscriber form fields.

Consistency is Key

It’s important to be disciplined when it comes to email marketing. Sending emails regularly helps to maintain engagement and keeps your brand top of mind. Be consistent. It will build trust and set a tone for a reliable communication channel with your subscribers. 

Tip: Open rate improves when sending at an optimal day and time. Understanding your audience can help you determine when they are most likely to engage and open your emails. Leverage your email platform’s AI to find the optimal send time. 

Revisit your Current Email Strategy

Understanding your audience and your email marketing platform tools will help you create or improve your current email marketing strategy. Reviewing the analytics in your email platform lets you know the subject lines and topics that receive the most engagement. This data can inform future email topics and content strategies.

Having a hard time getting started? Give us a call. Warren Douglas can help create an email marketing strategy that is right for your business goals and your audience.

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