Webinar: The Costs and Benefits of Being Premium
Being premium can exclude certain audiences, yet being too accessible can cause brand erosion. How do you position your brand as more premium and increase its accessibility at the same time?
You can learn all of this in the webinar entitled “The Costs and Benefits of Being Premium.” This complimentary webinar is presented by Warren Douglas, the authority in marketing premium brands. We will share more insights on how premium brands differentiate themselves on things other than price and discuss some category examples.