Premium POV

I’ve Been Facebook Murdered!

While this is the story of what happened to my boss, he’s in Florida escaping the bitter Arctic cold front while at a sales conference for one of our esteemed premium brand clients—so, I don’t feel bad stealing it away for a blog entry.

The other day, Mr. Bossy Boss told me a tale about this Facebook friend calling him and reiterating an interesting conversation he had with “Mr. Boss Man” on Facebook chat. Evidently, “Mr. Boss” had told this friend that he needed money for his cousin but he had been mugged while in the UK. FBfriend replies, “Are you a Nigerian Prince?” The profile hijacker immediately shuts down the chat and unfriends the witty little guy.

Needless to say, Bossy changes his password, and his status to tell everyone about the potential scammer on the loose. Later that night, his wife goes to check his Fbook, and lo and behold … he is not there.

No friends. No profile. No Farmville Animals. Mr. Bossy Boss was Facebook murdered.

Shocking tales like these are occurring more and more within the Facebook realm. Due to its international popularity, Fbook has become the #1 target for spreading viruses, hijacking information and all-around chaotic malarkey! It is an alarming powerhouse in our world today—it has the ability to connect you to anything, but also disconnect you from the world, your fans, and even worse, your consumers—all in the blink of an eye.

Premium brands that don’t engage with newer types of interactive media are like Mr. Bossy Boss and his imposter—someone out there is representing their brand, whether they like or not, and they are taking control. However, if you play the game right, those imposters won’t matter, because, like real-life friends, once you build your relationships, brand advocates will know that you’re not a “Nigerian Prince.” They’ll recognize your brand’s true voice and learn to trust it.

The bottom line to consider is this: Life is scary. And social media is just life happening online. So, learn how to interact effectively with the real world, and you’ll see that being a “victim” online isn’t as easy as it first sounded. Your brand will be able to handle it. Your brand will be better for it.

*Photo: http://media.tumblr.com/tumblr_lr2653aWLv1qclfey.jpg

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