Webinar: Defining Premium Brands
For years, we’ve heard clients and prospects ask us, “How do you define premium?” This is a complex question that deserves a simple answer. Is it based on price? Is it based on the income of the buyer? Is it based on a brand’s category influence? All good questions.
What is a premium brand? Warren Douglas has decided to put a stake in the ground on this topic, and we discuss it in the 30-minute webinar entitled, “Defining Premium Brands.” We discuss how, even in commodity categories, a brand’s “premiumness” should matter significantly to marketers.
If you’d like more information on this topic, or you’d like to attend our next webinar, contact firstname.lastname@example.org.