Premium POV

Webinar: Defining Premium Brands

For years, we’ve heard clients and prospects ask us, “How do you define premium?” This is a complex question that deserves a simple answer. Is it based on price? Is it based on the income of the buyer? Is it based on a brand’s category influence? All good questions.

What is a premium brand? Warren Douglas has decided to put a stake in the ground on this topic, and we discuss it in the 30-minute webinar entitled, “Defining Premium Brands.” We discuss how, even in commodity categories, a brand’s “premiumness” should matter significantly to marketers.

If you’d like more information on this topic, or you’d like to attend our next webinar, contact

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