YouTube Rewind 2020 is Called Off
YouTube Rewind was created in 2010 as a way to feature the most popular videos of that year. Since 2010 it has evolved to include not only popular videos, but also major YouTube events as well as new and upcoming content creators/personalities. The series has seen views increase from 6.3 million in 2010 to the highest mark of 239 million views in 2016.
It was just announced there would be no 2020 Rewind. Per YouTube’s statement, “2020 has been different. And it doesn’t feel right to carry on as if it weren’t. So, we’re taking a break from Rewind this year.” Understandably so, 2020 has been a year unlike any other. A pandemic, protests, wildfires, presidential election, and more has captivated the internet this year. So why cancel Rewind?
The conversation has to start by answering, “Was it a good idea to cancel Rewind?” In a year full of gloominess and uncertainty, wouldn’t it be inviting to produce a video showcasing all the good that has occurred on YouTube this year? A Rewind could be viewed as a positive, welcoming distraction to the chaos that is 2020.
But what about the other side of the coin? There have been so many conversations this year around important issues that have already enabled change in the community and country. Could a Rewind video from the world’s largest online video platform be viewed as tone deaf or distracting from more important issues if they are omitted from the video?
Not surprising to admit there is no direct answer on whether YouTube’s decision was good or bad. The biggest takeaway here is to continue to do good and be positive while not forgetting the important issues, a balance we (including tech giants) are all still trying to figure out.