Industry News

When Does the ‘Human Touch’ Matter in Retail?

An issue facing many below the line and successful online organizations is: When do we open a brick and mortar storefront? No matter how advanced a retail presence becomes, consumers still crave human interaction.

This article from Wharton explores what makes a successful mix of both outlets.

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*Photo: http://logos.wikia.com/wiki/File:500px-Amazon_com_logo_svg.png

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