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What Does Your Brand Know About Gen Z?

A recent research report from Bank of America indicates the financial power Gen Z (Bloomberg Wealth calls them Zillenials) will hold by 2031 and the industries their preferences will most likely impact. Born between 1996 and 2016, Gen Z has never known life without technology, shows concern for the environment, prefers esports to traditional sports, and (apparently) find doorbells unnerving.

With sustainability, technology, and activism at the forefront of their minds, Gen Z could shake up investments, transportation, as well as the food and beverage industry. They only know personalized marketing and the personalization of online experiences. Therefore, they expect brands to come to them rather than the other way around. The transparency afforded by the internet, coupled with an activist mindset, means Gen Z will be more likely to “vote” and “protest” by giving to or withholding their money from brands than any generation prior.

How will your brand adjust? How are you working now to earn Gen Z’s loyalty as they come of age? What changes need to be made to your marketing strategy?

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