Industry News

Testing, testing! Facebook Live now breaking for commercial

Facebook is now experimenting with mid-roll advertisements during live-stream videos. While commercial breaks are only 15 seconds or less in length, and it’s still too early in the game to capture data, we can’t help but wonder if this will be a successful experiment. “We haven’t seen any money yet,” said a publishing executive that is part of the trial. 

Do you think ads during Facebook Live will boost revenue or will they be a money pit?

Article Source

*Photo: http://adage.com/article/digital/facebook-testing-mid-roll-video-ads-live-sources/305274/?utm_source=breaking_news_alerts&utm_medium=newsletter&utm_campaign=adage&ttl=1470696001

Learn more about the WD