Industry News

STUDY: Millennials Will Pay for “Content” But Not News

Much to the chagrin of serious news organizations still finagling with their dreaded paywall, thinking people will actually climb that thing for a monthly fee, there is a study out from our friends at the American Press Institute that confirms publishers’ worst fears—young people will dole out the cash to be aware, just not for their product.

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*Photo: http://www.adweek.com/prnewser/study-millennials-will-pay-for-content-but-not-news/118343

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