Industry News

Social Generations: Millennials Account for 70% of Instagram Users, 61% on Twitter—Facebook Median Age has Increased by 10 Years

The latest research from GfK MRI shows that Millennials play a dominant role on many of the top social media sites. This coveted consumer generation represents 70% of Instagram users and 61% on Twitter. The data also reveal that the median age of Facebook users is 40—up from 29 in 2009. The median ages of other social site users are 44 for LinkedIn, 42 for Google+, 38 for Pinterest, 38 for YouTube, 32 for Twitter and 30 for Instagram.

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