Industry News

Salvation Army puts #thedress in a new light with powerful domestic violence ad

Brands don’t always make wise decisions when it comes to chiming in on viral content, but the South African arm of The Salvation Army struck the right tone with their repurposing of #TheDress, as illustrated by this article from The Washington Post.

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*Photo: https://twitter.com/SalvationArmySA/status/573787199155494913/photo/1

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