Industry News

‘Not There’ Campaign Removes Women From Ads for International Women’s Day

As the world celebrated International Women’s Day, The Clinton Foundation’s No Ceilings Initiative made powerful use of posters, online video, radio and other media to call attention to gender inequality. Serena Williams faded from a giant billboard in Times Square, Scarlett Johannson disappeared from the cover of W magazine and iHeart Media removed women’s voices from well-known songs on 186 of its radio stations nationwide. Several companies gave permission to the foundation to modify existing ads. According to this article from The New York Times, by end of day yesterday, the “Not There” website had been viewed at least 104,680 times. Was the campaign successful in calling attention to gender inequality? In terms of purpose-driven marketing, do you think the Foundation achieved its desired results? Read the full article from the New York Times, here.

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*Photo: Droga5

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