Industry News

Is your business website ready for the GA4 switch?

Google likes to keep brand marketers on their toes. In addition to ongoing algorithm changes, now the search engine giant is rolling out an analytics change that will likely impact every business website that tracks usage data. Google Analytics 4 (GA4) will replace Universal Analytics (UA) in July 2023. Plenty of time to get ready, right? Think again. In order to have accurate year over year comparisons, you’ll need to have your website tracking ready to go by July 2022. That’s just a couple of months around the corner. We’re working on an extended POV blog post that digs into the details, but in the meantime, you can learn more directly from the GA4 source here.

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