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Infographic: A Look Inside Programmatic Pricing

Programmatic has incited buzz in the digital space for some time now. It seems that demand for the data-driven efficiencies programmatic brings may actually be driving costs up.  With so many factors to consider, who’s to say?  Regardless, programmatic continues to contribute to high level audience access and optimizations in real-time: convenient, relevant and worth its weight in impressions, as this infographic from Ad Week illustrates.

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*Photo: http://www.adweek.com/news/technology/infographic-look-inside-programmatic-pricing-163193

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