How Will the Migration from Facebook to Parler Impact Social Media Advertising?
Are Facebook and Twitter seeing the beginning of their downfall? Time will tell. New(er) kids on the block, Parler, MeWe, and Rumble app downloads have surged since the election. Regardless of how you feel about social media sites fact checking content posted by users, this kind of exodus could change where you find your target market. This pushes marketers to ask themselves, “How well do I know our audience?” Currently, Parler does not show ads to users, but the Terms indicate it’s a strong possibility in the future should their popularity continue to grow. In the same way Netflix toppled Blockbuster, this could be the dawn of a new day in multichannel advertising. Stay tuned.
to learn more about what the CEOs of these platforms have to say about their policies, read Engadget’s article on the topic here.