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Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans

Taking product samples to new heights: as part of its sponsorship of the NCAA Men’s Final Four competition, Coke Zero installed a “drinkable billboard” in White River State Park, Indianapolis, that shoots soda through a massive straw into a public drinking fountain. Adweek has the full story.

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*Photo: http://www.adweek.com/news/technology/coke-zero-made-drinkable-billboard-actually-serving-soda-ncaa-fans-163856

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