Industry News

Coke Replaces ‘Open Happiness’ With ‘Taste the Feeling’ in Major Strategic Shift

In response to declining category sales, Coca-Cola is going back to its roots with the “Taste the Feeling” campaign. After seven years of running the “Open Happiness” campaign, the brand has decided to get back to its core values and highlight life’s simple moments with the product centerstage. In the words of company executives, they want to start selling “Cokes” and stop selling “Coke”.

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