Industry News

Brands are teaming up with ‘Greatest’

Millennials are annoyed with the bombarding health and wellness content telling them what the perfect body is according to them. Derek Flanzraich founded the website ‘Greatest’ five years ago, reaching approximately 11 million readers per month, focusing on how fitness content speaks to Millennials. Take a look at which brands are working with Flanzraich to create marketing programs geared toward empowering this group.

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*Photo: http://www.adweek.com/news/advertising-branding/how-greatist-helps-brands-make-fitness-approachable-millennials-171103

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