Industry News

Biggest Advertisers Are Sending Their Dollars to Digital

Some of the biggest advertisers are cutting their overall ad spends and shifting share to digital, with data-driven efficiencies and mobile as key contributors, as illustrated by this article from The New York Times. That said, overall ad spend is up, while print continues its steady decline. Click here for the full article.

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*Photo: http://www.thedrum.com/uploads/drum_basic_article/119727/main_images/shutterstock_145182790.jpg

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